International Search Engine Optimisation

Finding Customers Abroad with International Search Engine Optimisation
We provide internet based services for finding new customers abroad. This service is designed to use your existing English website in foreign countries. Here's the information you need to know:

If you are looking for more international markets then it is not necessary to translate your website in order to submit to foreign search engines, however, you need to have at least 1 page in French optimised with French keywords and meta tags in order to submit to French search engines, at least 1 page in Spanish optimised with Spanish keywords in order to submit to Hispanic search engines and so on...

For Example
Let's assume that you're trying to reach the Japanese market: We will create an entry page in Japanese for your site which will be optimised with your Japanese keywords and meta tags.

The look and feel will be similar to your home page. We will use the graphics and a translated text that introduces the foreign user to your company’s products or services.

This page will tell Japanese users in a 10- to 15-line paragraph what your website has to offer. This communication will be culturally correct and search engine friendly.

At the bottom of the page we tell the Japanese user, in Japanese of course, that by entering your website he or she can expect all content to be in English, and that all correspondence should be in English as well. The Japanese user will then click on the link and will go to your main home page in English!

Finding True Potential Customers

When international users find the multilingual pages which we have created, we know that about 10 to 15% of them will not click through to your site just because it is in English! However, these visitors are not true potential customers... In fact, if someone is not willing to communicate with you in English, this person is not really a prospect for your business! Our methodology allows us to separate the curious from the serious potential customers... We know that over 99% of all international users search the web in their own language first.... We also know from experience that 85% to 90 % of them will click through from the entry page to your English home page.

Let’s go back to our example, when a Japanese person using a Japanese Search engine types your keywords in Japanese, they will find your "Japanese entry page" which we have created, optimised & submitted to Japanese search engines. They will read the intro to your site and click to go to your current main home page in English!

By the way, the same applies for every language whether we market your site on French search engines or Chinese search engines, it does not matter, the method remains the same!

It Has To be More Than Translation - It's Respecting the Rules & Regulations
Preparing your website for a multilingual search engine submission campaign takes much more than just translating a page and its meta tags. In fact, over 90% of all translated pages featured online do not respect the ongoing rules and regulations of foreign search engines!

Creating and optimising a webpage for foreign search engines is a process that goes way beyond mere translating! For example, French and German speaking search engines have a different keyword allowance...When it comes to Asian search engines we no longer consider keyword allowance but rather the number of characters allowed! Each language has specific technical ramifications that require attention to its own language algorithm ...

This is why we work with a third party and native speaking search engine experts who are attuned to the requirements in their language. For each language we have native technicians whose job is to stay updated on the latest rules and regulations proper to the search engines in their mother tongue. They work in close collaboration with our translators and copywriters! Once again, just being bilingual is not sufficient! Preparing for the multilingual Web goes way beyond an ordinary translation. We can guarantee that the foreign language pages we create for your website will be culturally and technically correct.

Currently, Internet users searching on German, French, Hispanic, Portuguese, Italian, Japanese or Chinese search engines probably cannot find your website because it has not been optimised or listed accordingly.

Facts You Should Know About Minority
& Majority

Many website managers and owners report that their site shows up abroad! When looking at their traffic reports, they note that they are receiving visits from China, Germany, Africa and so on! Here is what they should know:

The foreign visits that they currently experience are from astute foreign users who have accessed search engines in English and conducted their search in English as well. These users are in a small minority (less than 2%). Think about the fact that over 95% of all searches abroad are conducted in the native language of the user....

Not Individual Countries but Multiple Countries with the Same Language
Additionally, when we refer to "submission on French search engines" we do not refer to "submission on search engines in France only"! We are referring to a submission campaign of your website in all French-speaking markets! We will submit to markets from Belgium to Switzerland and from Quebec to Tahiti without forgetting Africa ..... “submission on French search engines" refers to all French speaking markets!

Of course, when we say Japanese search engines only Japan is concerned! But you will notice that we never say "Spanish search engines" but rather Hispanic search engines! There are great search engines in Spanish not only in Spain but also in South and Central America, in Mexico and in the U.S. just to list a few!

More Facts About Foreign Searchers

Do you realise that about 35% of all visits on Chinese search engines emanate from the large communities of Chinese immigrants in the U.S., in Canada and in Europe? Did you know that the Hispanic population in the US represents one of the most lucrative Spanish-speaking online markets?

Global Language Market Shares

More than just targeting countries, we give your website exposure to “global language market shares” on the Internet! Your customer may be a Chinese man in London, a German immigrant in Toronto, a Cuban in Florida or a Japanese expatriate in Paris! We truly look at languages on a global scale!

What We Offer

We offer multilingual search engine services in 28 languages. In regards to rates, we charge a onetime fee of £700 per language which includes multilingual entry page creation & optimisation + manual submission on the appropriate foreign search engines ... However, we are currently running a special “first-time-customer” offer: Sign up for 2 languages and get a 3rd language for free! We also offer additional volume discounts for multiple language packages.

Ecommerce Web Design Tips & Advice

Did you know that...

If an ecommerce web design is designed to best practice standards known as W3C it can improve ranking within a search engine?

Most ecommerce stores have unfriendly URL's e.g. lots of strange words or characters. Having product descriptions and keywords in URL's can help ranking and indexing improvements with search engines.

Having images of products at the basket level rather than just text descriptions can improve sells.

Creative product bundling and quality images can increase sells by 50%.

Product descriptions can finalise the sell so getting this right and making it into a lifestyle description can improve sells.

Obtaining email addresses and using email newsletters is essential for promoting sells and ensuring that the customer doesn't forget you.

View our ecommerce web design services